NameAbstract and target audienceAvailability
D1.1 Project PlanAbstract and Target Audience
This document is the project plan updated to December 2017 including the challenges to be address in the final year of the project.

Target Audience
This is a public deliverable and could be read by anyone but is primarily for the benefit of the project team to help coordination and as a record of intended progress in the next 6 months. We assume the audience is familiar with television and Internet technologies. This document will be read by the Project Consortium as it implements the infrastructure and the trials to be delivered during the project.
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D1.2 Quality Assurance and Review Plan. Issue 2Abstract:
For a multidisciplinary and multicultural collaborative project like 2-Immerse, quality assurance of its deliverables and publications is very important. This deliverable describes the high level quality assurance measures that the 2-Immerse project intends to apply. The details of the quality measures of the technical components and the 2-Immerse software are outside the scope of this deliverable and described in the particular technical deliverables.
Besides 2-Immerse internal quality assurance mechanisms there are regular and irregular reviews and audits performed by the European Commission. These are planned and controlled by the Commission, and are not the main subject of this deliverable. However Annex B gives an overview of the Commission performed reviews and audits.

Target audience:
2-Immerse team members, the Project Officer from the European Commission, 2-Immerse reviewers and auditors.
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D1.3 Data Management Plan, Issue 2Abstract and target Audience
This document is the second iteration of the project's Data Management Plan

Target Audience
This is a public deliverable and could be read by anyone with an interest in the data sets generated by 2-IMMERSE. This document will be read by the Project Consortium as it generates and collects data throughout the project.
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D1.4 Data Management PlanAbstract
This Data Management Plan (DMP) describes the data management processes and all of the data processed as part of the 2-IMMERSE H2020 project. It describes the data management life cycle and is part of the 2-IMMERSE Consortium’s effort to make research data findable, accessible, interoperable and re-usable (FAIR). Good research data management leads to knowledge discovery, innovation and extraction of new valuable information.
This document provides a final check on whether initial data management plans (as described in this integrated document) have been adhered to, and measures that are implemented to identify processing of personal data and to ensure that each consortium partner is aware of its obligation to comply with new data protection legislation such as GDPR. This plan also includes details of some measures adopted by the consortium as a whole to minimise personal data and to mitigate data protection related risks.
Target audience
2-IMMERSE team members, the Project Officer from the European Commission, 2-IMMERSE reviewers and auditors. This is document is intended to be published on the 2-IMMERSE website1, however parts that are commercially or otherwise sensitive may be removed from the public version.
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D2.1 System Architecture version 1Abstract
This document describes the system architecture being developed by the 2-IMMERSE project. This architecture is designed to enable the four multi-screen service prototypes that will be delivered through the project. The System Architecture is layered as a set of platform services, a client application architecture and production architecture. The system architecture is a work in progress; it will evolve both as we refine it and specify it in more detail, and as we deliver each of the multi-screen service prototypes through the project.

Target audience
This is a public deliverable and could be read by anyone with an interest in the system architecture being developed by the 2-IMMERSE project. As this is inherently technical in nature, we assume the audience is technically literate with a good grasp of television and Internet technologies in particular. We have included a Technology Overview section that summarises a range of technologies that are potentially applicable within the project. This document will be read by the Project Consortium as it defines the system architecture that will be adopted and evolved throughout the project.
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D2.2 Platform Component Interface SpecificationAbstract and Target Audience
This document specifies the interfaces of platform components defined in the 2-IMMERSE project system architecture. As such, it is a refinement of the System Architecture defined in project deliverable D2.1, providing a more detailed definition of the platform components and services. This architecture, platform, and its components are designed to enable the four multi-screen service prototypes that will be delivered through the project.

Target audience
This is a public deliverable and could be read by anyone with an interest in the details of the system architecture being developed by the 2-IMMERSE project. As this is inherently technical in nature, we assume the audience is technically literate with a good grasp of television and Internet technologies in particular. This document will be read by the Project Consortium as it implements the platform that will be developed throughout the project.
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D2.3 Distributed Media Application Platform and Multi-Screen Experience Components: Description of First ReleaseAbstract and Target Audience
This document describes the first release of the 2-Immerse Distributed Media Application Platform, Multi-Screen Experience Components and Production Tools that have been developed for the project’s first service prototype, “Watching Theatre at Home”. It provides an illustrated tour of the project’s technical achievements to date, along with details of the current status of the platform and components and key features developed beyond those described in deliverables D2.1 and D2.2.
Although originally defined as two separate deliverables, D2.3 (Distributed Media Application Platform: Description of First Release), and D5.1 (Multi-Screen Experience Components: Description of First Release), these have been combined into a single document which will be easier to read and navigate.

Target audience
This is a public deliverable and could be read by anyone with an interest in the details of the system architecture being developed by the 2-Immerse project. As this is inherently technical in nature, we assume the audience is technically literate with a good grasp of television and Internet technologies in particular. This document will be used by the Project Consortium as a reference as it develops the foundation platform which it describes.
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D2.4 Distributed Media Application Platform and Multi-Screen Experience Components: Description of Second ReleaseAbstract
This document describes the second release of the 2-IMMERSE Distributed Media Application Platform, Multi-Screen Experience Components and Production Tools that have been developed for the project’s second service prototype, “Watching MotoGP at Home”. It provides an illustrated tour of the project’s technical achievements to date, along with details of the current status of the platform and components and key features developed beyond those described in deliverables D2.1 (1), D2.2 (2) and D2.3 (3).
The description of the second release was originally defined as two separate written reports: D2.4 (Distributed Media Application Platform: Description of Second Release) and D5.2 (Multi-Screen Experience Components: Description of Second Release). To make the content easier to read and navigate, the complete description is now provided in this document, D2.4. Deliverable D5.2 now contains a series of videos which show the 2-IMMERSE Platform, Components and Production Tools in action.

Target audience
This is a public deliverable and could be read by anyone with an interest in the details of the platform, service prototypes and production tools being developed by the 2-IMMERSE project. As this is inherently technical in nature, we assume the audience is technically literate with a good grasp of television and Internet technologies in particular.
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D2.5 - Distributed Media Application Platform and Multi-Screen Experience Components: Description of Final ReleaseAbstract
This document describes the final release of the 2-IMMERSE Distributed Media Application Platform, Multi-Screen Experience Components and Production Tools that have been developed for the project’s four service prototypes. At the end of the project, this release represents the most mature and robust implementation of the platform, components and tools with the functionality required to deliver all of the service prototypes, and in particular the three which have been completed during the final year of the project: Football Fanzone, Football at Home and Theatre in Schools.
Target audience
This is a public deliverable and could be read by anyone with an interest in the details of the platform, service prototypes and production tools being developed by the 2-IMMERSE project. As this is inherently technical in nature, we assume the audience is technically literate with a good grasp of television and Internet technologies in particular.
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D2.6 - Distributed Media Application Platform: Public Software ReleaseAbstract
This document first describes the public software release of the 2-IMMERSE Platform for the Development of Distributed Media Applications, Multi-Screen Experience Components and Production Tools. With these open-sourced software components, the community should be able to deploy their own 2Immerse platform and run similar distributed media applications.
This document further describes a reference architecture, called DMApp-RA, for distributed media application platforms. This abstract architecture is derived from our 2Immerse platform, and reflect the knowledge and insight obtained through our own platform-building experience in this domain. The reference architecture is shaped by our original platform architecture, the platform design and implementation choices, the chosen set of experiences, which represent a wide range of domains, and the technology and feature choices made implementing those experiences. The project parties believe this abstract architecture specification will be a useful guide for the community to generate architectural blueprints for their own Distributed Media Application platform, and defines a useful nomenclature for the domain at large.
Target audience
This is a public deliverable and could be read by anyone with an interest in the details of the platform, service prototypes and production tools being developed by the 2-IMMERSE project. As this is inherently technical in nature, we assume the audience is technically literate with a good grasp of television and Internet technologies in particular.
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D3.1 General Concepts, Designs and Interactions for Multi Screen ExperiencesAbstract and Target Audience
This document outlines the concepts at play in the design of the multi-screen experiences under development in 2-IMMERSE for the project’s four pilots. Here we outline the types of experiments and the decisions they are intended to inform within and across the four scenarios of drama and sport in private and public venues.

Target audience
This is a public deliverable and could be read by anyone with an interest in the details of the experience designs being developed by the 2-IMMERSE project. We assume the audience is familiar with television and Internet technologies. This document will be read by the Project Consortium as it implements the trials to be delivered during the project.
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D3.2 User interaction design guiding theatre in the home service trials.Abstract
This document describes the user interaction design and experimentation work that has informed the potential design of Theatre in the Home service experiences and specifically the subset of those features to be tested with connected audiences in private homes. Some of the design challenges and the resulting experiments may also inform future service trials in the project.

Target audience
This is a public deliverable and could be read by anyone with an interest in the details of the experience designs being developed by the 2-IMMERSE project. We assume the audience is familiar with television and internet technologies. This document will be read by the Project Consortium as it implements the trials to be delivered during the project.
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D3.3 User Experience design of generic featuresAbstract and Target Audience
This document describes the User Interaction Design for the various scenarios based on user testing results. The document will be continuously updated throughout the project. The current version describes MotoGP user interactions which builds on the previous design responses for Theatre at Home. It describes the development of generic components & features to inform MotoGP Service Trials, Production Tools, and OnBoarding.

This document is for public dissemination and experts with good background knowledge of media delivery systems and who are knowledgeable of user requirements in the target scenario areas.
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D3.4 User testing results: Interactions for FootballAbstract
This document describes the results of user experiment tests that led to the development of the Football based experiences and includes the FanZone experience, an at home experience and the development of the production tools that supported the live production of the multi-screen experience of the 2018 FA Cup final from Wembley.
This document also records the results of user experiment led development of the OnBoarding functionality that led to the creation of the Unified Launcher.
Target audience
This document is for public dissemination and experts with good background knowledge of media delivery systems and who are knowledgeable of user requirements in the target scenario areas.
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D3.5 User Experience Results: Interactions for
Theatre in Schools
Abstract
This document describes the User Interaction Design work for the Theatre in School prototype, which
builds on the previous UX-design work for the Theatre at Home, MotoGP and Football at Home and
Football FanZone prototypes. This document also reports generic UX-principles which have
developed through the 2-IMMERSE project, and which have helped defined the components and
features used in all the service trials.
Target audience
This document is for public dissemination and is intended primarily for those with good background
knowledge of media delivery systems and who are knowledgeable of user requirements in the target
scenario areas.
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D4.1 Prototype Service Descriptions - Initial Version Abstract
The four multi-screen service innovation prototypes that will be developed by 2-IMMERSE are described in this document. They are called “Watching Theatre at Home”; “Watching Theatre at School”, “MotoGP at Home” and “Watching Football in a Pub”. For each service innovation prototype the market context, the social context and the trial plans are described. Whilst the use cases are described very specifically, it seems clear that many aspects of service innovation concepts will have much broader applicability.

Target audience
This is a public deliverable and could be read by anyone with an interest in the way TV may use multiple screens to create better user experiences. It will specifically be read by the project consortium as it defines the user requirements that the technology being supplied by the consortium should satisfy.
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D4.2 Theatre trial evaluation resultsThe document considers the first Service Prototype created by 2-IMMERSE and evaluates both the experience itself and the generic platform that we used to support this service. The software platform is a micro service based platform that has provided the means to create a fully-fledged social inter-home multi-screen TV experience based around watching a theatre performance ‘as-live’. The experience uses two devices, provides additional material and information, and allows people to communicate from different locations (video and chat based). The evaluation focusses on our experience with the platform but includes detailed finding from an extensive, highly situated user trial involving more than 35 people in more than 23 homes based on 12 distinct trials.
The document reports the method of evaluation the results and identifies a number of key findings and recommendations for future work that are reported as conclusion and plans. The fundamentals of the micro-service based approach to building the platform are very strong though more work is needed to improve robustness and to make it easy for producers to create new experiences. We also found that users would have like more ability to control the layout of the service as offered to them.

the target audience is anyone interested in building or learning about new multi-screen experiences.
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D4.3 Prototype Service Descriptions - First UpdateThe four multi-screen service innovation prototypes that will be developed by 2-IMMERSE are described in this document. This is the first update to a previous deliverable that brings up to date the visions the project has for each of the four innovation prototypes. The four prototypes are called “Watching Theatre at Home”; “Watching Theatre at School”, “MotoGP at Home” and “Watching Football in a Pub”. For each service innovation prototype the market context, the social context and the trial plans are described. Whilst the use cases are described very specifically, it seems clear that many aspects of service innovation concepts will have much broader applicability.

This is a public deliverable and could be read by anyone with an interest in the way TV may use multiple screens to create better user experiences. It will specifically be read by the project consortium as it defines the user requirements that the technology being supplied by the consortium should satisfy.
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D4.4 Prototype Service Description - Second UpdateAbstract
The four multi-screen service innovation prototypes that are being developed by 2-IMMERSE are described in this document. This is the second update of this deliverable. It brings up to date the visions the project has for each of the four innovation prototypes. The last status report was May 2017, this document was compiled in December 2017. The four prototypes were originally called Watching Theatre at Home; Watching Theatre in School, MotoGP at Home and Watching Football in a Pub, as you will see from the text the fourth is now Football at Home. Whilst the use cases are described very specifically, it seems clear that many aspects of service innovation concepts will have much broader applicability. To complement this written document readers are also alerted to look at videos available on this website.

Target audience
This is a public deliverable and could be read by anyone with an interest in the way television as a medium may use multiple screens to create richer and more immersive user experiences. It is of specific value to the project consortium as it defines the user requirements that the technology being supplied by the consortium should satisfy.
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D4.5 MotoGP Trial Evaluation ResultsAbstract
This document describes the evaluation of a multi-screen MotoGP experience designed to be watched at home. The prototype is based on the UK round of the 2017 MotoGP championship that took place at Silverstone race circuit. The content assets used to create the ‘as live’ experience were provided by Dorna Sports and are used under license by the project.
The 2-hour experience was evaluated by MotoGP fans in their homes using a small dedicated computer to act as the set top box that accessed a cloud based service based on a constellation of micro-services.
Ninety three user responses have been assessed through quantitative assessment of the experience accompanied by qualitative responses elicited through a guided interview procedure. These responses were also compared with log based data collated using google analytics.
Users’ impression of the overall experience and their assessment of particular features in the experience have been evaluated.
We were encouraged by the responses.
A significant majority (about 70%) of the responses indicated a preference for the multi-screen presentation over the normal broadcast presentation.
There were many reasons cited as to why the multi-screen version was better but features that were repeatedly mentioned ‘more interaction’, ‘additional camera views’ and ‘more information’.
Encouragingly, user feedback suggests that the multi-screen experiences that support personalisation also supports the goal of the commercial stakeholder for this work BT Sport who seek to develop TV services that enable users to “get to the heart of Sport”. This brand goal is hard to measure but representative quotes such as:
• …it gives each viewer an interactive experience specific to her needs
• …it made me feel involved while viewing
• ..[you have] more info more engaging can do it with friends.
• …[I] just that I felt it made a big improvement to my interest in the race
• …it’s more exciting than ..watching it on TV … I felt more involved.
• …it keeps you more entertained and makes it better to watch
appear consistent with the brand goal of helping viewers “get to the heart of sport”.
Tentatively we conclude that the multi-screen experience developed here would be enjoyed and recommended by a significant majority of our target audience (viewers of MotoGP on TV). Analysis of the annotated responses suggest that the new features enabled in this multi-screen experience are consistent with the goal of BT Sport to create services that allow users to “get to the heart of sport”.
Target audience
Anyone interested in building or learning about new multi-screen experiences.
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D4.6 Football trial evaluation resultsAbstract
While traditional live-broadcasting is typically comprised of a handful of well-defined workflows,
these become insufficient when targeting at multiple screens and interactive companion devices on the
viewer side. In this deliverable, we describe the football trial from the 2-IMMERSE project. This trial
included the development of an end-to-end system enabling immersive and interactive experiences
using an object-based broadcasting approach. We detail the deployment of this system during the live
broadcast of the FA Cup Final at Wembley Stadium in London in May 2018. We also describe the
trials and interviews we ran, the infrastructure we used, the final software developed for controlling
and rendering on-screen graphics and the system for generating and configuring the live broadcastobjects.
During this process, we learned about the workflows inside an OB truck during live
productions through an ethnographic study and the challenges involved in running an object-based
broadcast over the Internet which we discuss alongside other gained insights
Target audience
Please list here the targeted audience of this document (e.g. general public, highly experts in ..., etc.),
and the pre-requisites expected from the readers.
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D4.7 Theatre in Schools Trial Evaluation ResultsAbstract
This document describes the evaluation of a multi-screen Theatre in Schools experience designed to be
watched as part of a school lesson. The content assets used to create the experience were provided by
the Donmar Warehouse and are used under license by the project.
The experience was evaluated by teachers and students in three schools in the UK, using a small
dedicated computer to access a cloud based service based on a constellation of micro-services.
Twenty-one student responses and four teacher responses have been assessed through quantitative
assessment of the experience accompanied by qualitative responses elicited through a questionnaire
procedure. Further responses were attained from an additional thirty students, one teacher and one
workshop leader through structured interviews and discussion group.
Target audience
Anyone interested in building or learning about new multi-screen experiences.
Disclaimer
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D5.2 Multi Screen Experience Components. Description of Second Release (Video)Abstract and Target Audience
This document exists to point the reader to videos of multi-screen experiences whose technical implementation is described in D2.4 and of which a textual description exists in D4.4. The videos of the prototype services are available on the project’s website www.2immerse.eu and on the project’s YouTube channel, which can be found by searching for “2Immerse” on YouTube.
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D5.3 Multi-Screen Experience Components: Description of
Final Release (Video)
Abstract
This document exists to point the reader to videos of multi-screen experiences whose technical
implementation is described in D2.5 and of which a textual description exists in D4.5 and D4.4. The
videos of the prototype services are available on the project’s website www.2immerse.eu and on the
project’s YouTube channel, which can be found by searching for “2Immerse” on YouTube.
Target audience
This is a public deliverable and could be read and the video viewed by anyone with an interest in the
way television as a medium may use multiple screens to create richer and more immersive user
experiences. It is of specific value to the project consortium as it defines the user requirements that the
technology being supplied by the consortium should satisfy.
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D6.1 r1 Innovation Management and Initial ExploitationAbstract:
The second iteration of this document presents how the results of the 2-IMMERSE project are and will be exploited. It sketches a plan for exploitation by identifying the potential assets that shall be made available outside the project and it gives an overview of the different mechanisms how this can be achieved.
An overview of dissemination activities of the first 24 months is given and a plan for future publications, talks and presentations of project results.
Partners in 2-IMMERSE are very active in relevant standardisation bodies, the document includes an overview of these activities which could be used to contribute project results into standards.
This is the second report of 2-IMMERSE work package 6.

Target audience
The general public. Everybody who may be interested to know how results from 2-IMMERSE will be exploited and disseminated.
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D6.2 Interim Report on Dissemination Standardisation and Exploitation PlanningAbstract
This document provides an update of the 2-IMMERSE project exploitation and dissemination activities that was previously described in deliverable D6.1. The exploitation assets that have been identified in D6.1 are updated and enhanced with partner specific exploitation plans.
An overview of dissemination activities to date is given together with a plan for future publications, talks and presentations of project results.
From the standards perspective we regard the relevant parts of DVB and HbbTV standards for multi-screen applications as being stable, with a focus on supporting-actions like the test suite. A related activity in MPEG has emerged since the publication of D6.1, MPEG MORE - Media Orchestration. Based on an internal analysis of current drafts, the standardization section gives a brief summary about where we, may contribute to MPEG MORE, though we only anticipate such contributions being sensible towards the end of the project.
This is the second report of 2-IMMERSE work package 6. A final update of this document will be issued before the end of the project.
Target audience
General public. Everybody interested how results from 2-IMMERSE are planned to be exploited and disseminated.
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D6.3 Final Report on Dissemination,
Standardisation and Exploitation Planning
Abstract
This document provides the final 2-IMMERSE project exploitation plans and activities,
dissemination activities and standardisation efforts. It is an update of deliverables D6.1 and D6.2.
The exploitation plans developed by each partner as presented in D6.2 have been updated to
reflect the latest ambitions, project results and activities.
D6.3 also includes a complete overview of all dissemination activities of the project including all
publications, talks, workshops and demonstrations at trade shows to present the 2-IMMERSE
project results.
The section on related standards activities, where we identified relevant organisations and groups
in previous versions of this deliverable, is updated with conclusions and our recommendations for
a future evolution of those specifications.
Target audience
General public. Everybody interested in plans for the exploitation and dissemination of the results
from 2-IMMERSE.
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