2-IMMERSE is a collaborative project co-funded by the European Commission’s Horizon 2020 Research Programme. Partners in the project include broadcasters, producers, rights holders, technology companies and universities to design, build and test four prototype experiences involving live performance and sport. The project’s ambition is to deliver technology enabling services ‘to immerse’ audiences in shared and personalised multiscreen experiences.
2- IMMERSE will develop prototypes of multi screen experiences for ‘any device’ environments. These experiences will merge broadcast and broadband content with the benefits of social media.
To deliver the prototypes, 2- IMMERSE will build a platform based on a relatively new specification for television called HbbTV2.0. The project will thus highlight the capabilities of the HbbTV2.0 specification and contribute towards its evolution.
2- IMMERSE will explore the benefits and challenges of object based broadcasting; that is where content objects are rendered at the client device (the television) rather than prior to transmission at the broadcaster.
2- IMMERSE runs from 1 December 2015 to 30 November 2018.